Thesis Project - Laban El Asfour

University Thesis Project Laban El Asfour is a fictional superhero service company in Lebanon that helps citizens with their daily issues. These people need saving, they need superheroes. Campaign is executed through print and YouTube stop motion series. Name: Laban El Asfour Slogan: We provide the impossible. Mission Statement: Provides the best to overcome daily issues in Lebanon. Services: Provide instant help. Heroes available for help 24/7. Heroes: 7 different heroes. 7 different issues. Locations: All across Lebanon. Hot line: 01-711220 The name “Laban El Asfour” refers to a birds milk: something impossible to obtain; however, this company represents the impossible.